Case study · Health podcast
The Dokkcast: a health podcast with its own website, artwork and social channels
The Dokkcast is an evidence-led health podcast from Udokk, hosted by Dr Nara Daubeney. Each episode is an open, accessible conversation with a doctor, clinician or specialist. We make the show, built its website and run its content and social media.
At a glance
The full podcast package, for a client
14
episodes and counting, with leading doctors and specialists
1
podcast website, built and run by us
4
platforms: Spotify, Apple Podcasts, YouTube and Acast
8
social posts scheduled across Instagram and LinkedIn for launch
The brief
Credible health content, without the hype
Udokk wanted a way to share trustworthy health information, from people who really know their subject, in a format people would actually choose to listen to. That meant giving qualified professionals the time and space to explain their work properly, then making sure those conversations reached people.
01 · Production
A podcast doctors want to be on
We record The Dokkcast at our London studio and on location at Udokk’s office, then edit and publish every episode as video and audio.
- Multi-camera recording, so every episode works on YouTube as well as in podcast apps
- Guests including Professor John Deanfield CBE and consultant cardiologist Dr Alexander Lyon
- Published on Spotify, Apple Podcasts, YouTube and Acast
- Episode artwork for every release, in the show’s own brand
02 · Website
A home for the show
We built thedokkcast.com so every episode has somewhere to live that Udokk owns, and that search engines can find.
- Episode pages to listen and watch
- A blog with show notes for every episode, tagged by topic
- Pages for Dr Nara Daubeney, guests, and sponsors and partners
- A media kit and clear routes for press and partnership enquiries
03 · Content
Every episode becomes a set of posts
Each episode is turned into show notes, an article and social content, so one conversation keeps working for weeks.
- A blog article for every episode
- Quote cards that pull out the strongest lines
- Short clips for social channels
- Everything in the same dark-blue, evidence-led look
04 · Social media
Written, scheduled and managed
We write and schedule the posts too, so the show has a steady presence on Instagram and LinkedIn without Udokk’s team having to find the time.
- Posts written for each platform and audience
- Scheduled ahead, so launches and new episodes go out on time
- Links back to the website, so attention turns into listeners
- Health content handled carefully, with a clear “not medical advice” line
Results so far
A growing show with a home of its own
- 14 episodes and counting, with guests including Professor John Deanfield CBE and Dr Alexander Lyon.
- A website Udokk owns, with every episode, its show notes and a blog that builds search visibility over time.
- A steady flow of social content from every episode, written and scheduled for them.
What this means for you
Want the same for your podcast?
This is our full podcast package: we make the show, build its home, design its look and run its channels. Or start smaller, with a single pilot episode.